Content by AI for AI (Sorry Humans)
Content is not longer written for humans, but is generated by AI for AI.
The Fundamental shift in Content Creation & Consumption is coming.
The primary theme the last decade was "Humans As Consumers". Digital Transformation was all over us. UI, UX, Websites, Content, Targeted personalized content, Advertisements, Ads based on our search criteria, Analytics, SEO, Websites for desktop, Websites for mobiles, Mobile apps... everything was centered around HUMANS.
AI As Consumer
AI builds' websites, writes content for AI. But the best part is that AI agents/bots do not care how the website/presentation looks; so long as they can read the text to process.
Then generate Summaries (short text. bullets like Google AI Overviews AIO) for Humans to Consume. Yes, we are getting addicted to quick summarized results from AI Chats (like ChatGPT, Google Gemini, Perplexity…). Gone are the days where we scroll through 1000’s of google search results. Who has time and energy to do that?
When was the last time you went beyond like 2nd, 3rd page of google results?
Many things will change
An entire ecosystem of technologies were built around this “Humans As Consumers” was built the last 10-15 years. About 14,106 marketing technology products.
Now if the fundamental consumer is changing, aka AI, i cannot imagine how many of the above will become obsolete, some may change and some may stand up as transformers winners. The next few years will be very interesting and exciting for the core use of several digital products will change and how AI will evolve.
Further reading